Netflix has long been one of the most popular iOS apps, but over recent months, the company has seen its revenue from the mobile increase exponentially. As noted in the latest data from analytics firm SensorTower, Netflix recently cracked the number spot on the Top Grossing charts in the United States for the first time ever.
Netflix first added support for allowing users to subscribe via its iOS app just over a year ago, and since then, the growth has been steady despite a few rough patches during early fall of last year.
Netflix neared the number one spot on the Top Grossing charts during the middle of last month when it hit number two, but only today did it close at the number one position on the Top Grossing charts in the United States, India, Mexico, and Colombia.
Specifically, Netflix has seen its net revenue from in-app subscriptions rise from under $50,000 per week to nearly $2.9 million per week. Last month, Netflix was the number seven grossing app overall on iOS in the United States.
Netflix has seen its app’s revenue increasing steadily, even as it faces challenges in growing its user base in the U.S. Below, we’ve charted its weekly net revenue on iOS in the U.S. since in-app subscriptions were introduced in fall 2015. Over this time, its weekly net revenue has grown from less than $50,000 to nearly $2.9 million. Last month, Netflix was the No. 7 grossing iOS app overall in the U.S.
The news of Netflix’s conquer of the Top Grossing charts comes following the addition of support for downloading shows for offline viewing. This, of course, is a feature that many have been requesting since the service’s inception.
Netflix announced the feature last week and we offered up some more specifics on how exactly the feature works. While title availability is somewhat limited at this point, Netflix’s own original shows and some third-party titles are supported.
It’s also somewhat important to note that in addition to adding offline viewing, Netflix also recently released one of its biggest pieces of original content yet in “Gilmore Girls: A Year in the Life,” and it’d be naive to think that release hasn’t contributed at all to Netflix’s recent surge. Netflix is also releasing the second season of “Fuller House” later this week.”
Either way you look at it, this is good news for Netflix and investors alike as the company has worked hard to grow its subscriber numbers in the United States amid competition from companies like Amazon.
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