Subway is refreshing its store design with new digital self-order kiosks that will feature Apple Pay (and Samsung Pay) as well a faster experience for delivery and pre-ordering via its mobile app and Facebook Messenger bot.
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The redesigned store will feature a separate food prep area and a designated pre-order pick-up location specifically for kiosk and mobile orders:
Digital: Self-order kiosks in select locations, digital menu boards and, as always, Apple and Samsung Pay options. Guests enjoy a speedy Subway® experience with a separate food preparation area and a designated pre-order pick-up location for kiosk, mobile app, delivery, catering and bot for Messenger orders.
Subway says other focuses for the store redesign will be a “fresh veggie display,” complimentary Wi-Fi and comfortable seating with USB charging ports.
The new ”Fresh Forward” store design is currently being tested in twelve locations in the U.S., Canada and the U.K., including: Tamarac, FL; Orlando, FL (2); Winter Park, FL; Chula Vista, CA; Knoxville, TN; Palmview, TX; Hillsboro, OR; Vancouver, WA; Beauport, QC; Granby, QC; and Manchester, U.K.
The new and improved mobile ordering and Apple Pay experiences will be available through the existing Subway iPhone app for customers visiting the already refreshed locations.