Sylvania has added two more products to its new hub-less Smart+ lineup, the LED Flex Strip along with an A19 LED Soft White bulb. The company has also announced that a smart plug will be available soon.

AirPods

Sylvania, owned by LEDVANCE, first announced its full color LED A19 bulb back in August. With no hub needed and coming in at under $40 for the HomeKit supported bulb, Sylvania will likely give Philips Hue products some solid competition with its new Smart+ lineup.

In addition to the Full Color LED Bulb, Sylvania’s newest Smart+ HomeKit supported products (no hub needed) are the A19 LED Soft White Bulb and the LED Flex Strip.

The Soft White Bulb comes in at $26 and the Flex Strip is priced at $60. Compared to the Philips Hue options, Sylvania Flex Strip is about 30% less than the comparable $90 Hue LightStrip. However, white Hue bulbs can be picked up for quite a bit less than Sylvania’s new offering with prices as low as about $13/bulb.

With only a $12 difference between its Full Color and Soft White smart bulbs, Sylvania is definitely encouraging customers to go for the colored model.

Sylvania’s new Smart+ products are all available for pre-order now with the Full Color Bulb shipping on October 21 and the Soft White Bulb and Flex Strip shipping on October 23. The company also has a smart plug that will be “coming soon”.


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