Snapchat Lens Studio now lets anyone create AR Face Lenses, gains integrated GIF stickers

Snapchat is updating its Lens Studio tool with the ability to create custom Face Lenses for the first time. Lens Studio previously offered the ability to create World Lenses, or AR effects applied to your environment, and now users can create custom selfie effects as well.

Just like custom World Lenses created in Lens Studio, user-created Face Lenses can be submitted to Snapchat for approval and used by other Snapchat users. Snapchat includes seven AR templates for Face Lens creation to start:

Lens Studio is also picking up integration with GIPHY so both World and Face Lenses can include animated GIF stickers, and Snapchat is launching new initiatives to promote community created Lenses.

Snapchat’s Discover section will feature Community Lens Stories which will feature Stories with shareable World and Face Lenses that can be added with a swipe up, and Snapchat’s new “Official Creator Program” will offer select partners early access to new features and more direct support.

Snapchat is a free app on the App Store, and Lens Studio is available on the web at lensstudio.snapchat.com.


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