Paul McCartney has partnered with Emma Stone to create a new video for his anti-bullying song, Who Cares, from his 2018 album Egypt Station. The new musical short is available now as an Apple Music exclusive.
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McCartney’s latest album was released in September this year. The hour-long, 16-track release includes the song Who Cares which tackles the subject of bullying.
Apple promoted that the new 6-minute musical short on Twitter today, which is live for Apple Music subscribers.
The short starts with Stone entering a hallway which leads to the office of Dr. Lorenz, Behavioral Hypnotist/Meterologist played by McCartney. The video uses an abstract approach to share the anti-bullying message of the song.
Here’s the chorus of the song:
Who cares what the idiots say Who cares what the idiots do Who cares about the pain in your heart? Who cares about you? I do
Variety notes that the video premiered last night at the Beverly Hills’ Fine Arts Theater. It was directed by Brantley Guitierrez, a seasoned McCartney tour photographer and choreographed by Ryan Heffington.
You can check out the full musical short here which will be an Apple Music exclusive for 24 hours.
— Apple Music (@AppleMusic) December 17, 2018