Apple is looking to beef up its original content offering with around six small-budget movies. Apple has pitched TV+ as the place for original TV shows and movies, but has mostly focused on its TV efforts so far. The New York Post says Apple wants to spend between $5-$30 million on a handful of shows with aspirations for Oscar nominations and awards.
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The post says Apple’s original feature films division is headed by Matt Dentler, who used to lead iTunes Movies until late 2018.
Whilst Apple’s pitch for Apple TV+ in March was centred around exclusives and originals, The Post says Apple is still debating whether to acquire a back-catalogue of content for people to watch when they exhaust Apple’s original content selection.
Of course, Apple TV+ will be compared to services like Netflix and Disney Plus which feature extensive libraries of content. As currently announced, Apple TV+ will be launching with around 30 TV shows and movies.
Apple TV+ is launching later this year. The company has not yet released pricing information for the product other than to describe it as a subscription service. At the start of the WWDC keynote, Apple showed its first TV+ trailer, for a sci-fi series called For All Mankind.