Skip to main content

Report: Apple Headset not an ‘all-day device,’ creating a metaverse ‘off limits’

Apple is widely expected to take the wraps off of its first mixed reality headset this year, with a focus on augmented reality and virtual reality experiences. While many companies – including Meta – are doubling down on the idea of a “metaverse,” a new report today indicates that Apple’s focus is quite the opposite.

In the latest edition of his Power On newsletter, Bloomberg’s Mark Gurman reports that he’s been told “pretty directly” that the idea of a “metaverse” is “off limits” internally at Apple. This, of course, is a stark difference from the strategy of companies like Facebook (now Meta).

Here’s one word I’d be shocked to hear on stage when Apple announces its headset: metaverse. I’ve been told pretty directly that the idea of a completely virtual world where users can escape to — like they can in Meta Platforms/Facebook’s vision of the future — is off limits from Apple. 

Instead, Apple’s focus is said to be on a mixed reality headset that is used for “bursts of gaming, communication, and content consumption,” but it will not be “an all-day device.”

Current rumors indicate that Apple’s first augmented reality and virtual reality headset could be announced as soon as this year. It’s expected to feature a high-tech design with an innovative three-display configuration. It’s also expected to be more expensive than the competition, with a rumored price of around $3,000.

What do you think of Apple’s strategy for augmented and virtual reality? Do you prefer its strategy or the strategy of companies like Meta/Facebook? Let us know down in the comments!

Read more:

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

Author

Avatar for Chance Miller Chance Miller

Chance is the editor-in-chief of 9to5Mac, overseeing the entire site’s operations. He also hosts the 9to5Mac Daily and 9to5Mac Happy Hour podcasts.

You can send tips, questions, and typos to chance@9to5mac.com.

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications