Skip to main content

Bloomberg: Apple execs recently presented augmented reality headset to company board, suggesting product is close to launch

According to a new report from Mark Gurman at Bloomberg, Apple has recently demoed its upcoming AR/VR headset device to the Apple company board of directors. This is a good indicator that the project is at an ‘advanced stage’ and that a public product launch is imminent.

Bloomberg previously reported that a consumer launch for the headset is planned for 2023 but an early announcement of the device is likely. Today’s report also said that the development of the headset’s operating system has ramped up in recent months.

Bloomberg said Apple has been working on augmented reality versions of core iPhone apps to use on the headset as well as new apps “that will handle tasks such as streaming immersive content and holding virtual meetings.”

The first iteration of the headset is expected to be a relatively bulky and expensive device, featuring high-resolution displays, a powerful chip, and advanced sensors. Some previous reports have pitted the headset at a price well above $1000. It may be primarily targeted at enthusiasts and the developer community.

Future versions of the headset are already in development, according to analyst Ming-Chi Kuo. Apple’s long-term goal is to make a pair of lightweight augmented reality glasses, but this form factor won’t be feasible for a few more years.

There has been some speculation that Apple could announce the AR/VR headset at Apple’s upcoming WWDC keynote, which will be held on June 6. If true, this would likely be a sneak peek announcement with the product not going on sale until early 2023.

Earlier this week, The Information posted a feature story detailing the protracted history of the headset project internally.

FTC: We use income earning auto affiliate links. More.

Roborock Q5+ robot vacuum
You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

Author

Avatar for Benjamin Mayo Benjamin Mayo

Benjamin develops iOS apps professionally and covers Apple news and rumors for 9to5Mac. Listen to Benjamin, every week, on the Happy Hour podcast. Check out his personal blog. Message Benjamin over email or Twitter.


Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications