Apple has hired veteran Disney executive Ricky Strauss, to take up the role as the new head of marketing for its streaming service Apple TV+. The appointment follows the departure of prior marketing head Chris Van Amburg, in September.
Strauss will be based out of Apple’s worldwide video offices in Culver City, as a member of Apple’s marketing communications team. He will lead marketing campaigns for Apple’s original series and films.
Strauss previously worked at Disney for almost a decade, most recently as president of marketing at Disney+. He left the company in early 2021.
While Apple has achieved awards success with its original content, analyst surveys indicate that Apple TV+ market share — in terms of both viewership and subscriber count — remains low.
It remains to be seen whether Strauss will be able to improve consumer awareness of Apple’s critically-acclaimed TV shows and movies, and ultimately drive subscriber growth for the service.
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