Sitting down with pro videographer, photographer, and YouTuber Tyler Stalman, two of Apple’s executives have shared an in-depth look into the process of creating the 2023 MacBook Pro laptops with M2 Pro and M2 Max Apple Silicon.
Top comment by tomtom99
What fields does the Pro Workflow team not encompass?
What I s the software traditionally Apple has been weak at that Windows has the market share? Photo and video work seems well covered now with improvements bringing tasks you’d leave to run becoming real-time or shorter to process.
Hopefully we’ll see more stories of the areas that are just now possible - sure many would like to see what 96GB unified memory architecture can do.
Tyler was able to spend over half an hour with Apple’s VP of hardware engineering Kate Bergeron and Doug Brooks, a leader with Mac product marketing.
The interview covers everything from how users’ professional workflows and direct feedback impact Apple’s design process to the unified memory architecture of Apple Silicon, the improvements to the new neural and media engines to advice on picking between the MacBook Pro vs MacBook Air, and more.
Check out the full interview:
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