Mark Zuckerberg‘s Vision Pro video on Instagram got a lot of attention after he claimed that his own company’s Meta Quest 3 is “better period” than Apple’s spatial computer.
The Internet mostly saw it as a predictably self-serving take, and many on X are describing it as his Steve Ballmer moment …
Zuckerberg’s Vision Pro video
Meta’s CEO posted a video on Instagram in which he said he’d tried Vision Pro, and been surprised. He said he’d expected Quest 3 to be better value, implying that he’d also expected Vision Pro to be the better product, but ended up concluding that for most people, his own headset was “better period.”
In a three-minute video shared on his personal Instagram profile, Zuckerberg said he had been testing Apple Vision Pro for the past few days. According to the executive, although Vision Pro has impressive hardware, he believes that Meta Quest 3 can do pretty much the same things for a much more affordable price.
“I’m pretty surprised that Quest is so much better for the vast majority of things that people use these headsets for, with that price differential,” said Zuckerberg.
His Steve Ballmer moment
Many on X have described the video as reminiscent of the then-Microsoft CEO Steve Ballmer’s contemptuous dismissal of the iPhone.
Top comment by Carol Danvers
After watching Zuck testify before Congress about child safety on the internet one thing became abundantly clear. Steve Jobs' RDF actually worked. Zuck’s RDF fails every single time.
Ballmer famously laughed aloud when asked about the launch of the original iPhone during an interview.
The former CEO did later say that not making a phone was his biggest regret, allowing Apple and Samsung to capture the market.
Whether this video will come back to haunt Zuckerberg in the same way remains to be seen, but it does feel like the smartest thing he could have said about Vision Pro was nothing at all.
Images: Martin Olsson (CC3.0) and Mark Zuckerberg
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