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Apple’s DMA response could render the law toothless, say campaign groups

Campaign groups say that if the EU lets Apple get away with its response to the Digital Markets Act (DMA), then the law will be rendered toothless.

Apple, Amazon, Google, and Meta have all taken the same approach to the antitrust law, say the groups: to seek technical compliance while ensuring that their market dominance remains protected …

Max von Thun is a director of the Open Markets Institute, a group which aims to expose the dangers posed by large companies gaining too much power. He told The Verge that Apple, Amazon, Meta, and Google were all taking the same approach to the DMA.

[Their proposals are] superficial compliance designed to tick regulatory boxes without posing any real threat to the gatekeepers’ market dominance […]

Big Tech’s strategy towards the DMA is to introduce changes that appear to open up their walled gardens, but that are actually unworkable or unappealing to businesses and users.

This view is shared by Jan Penfrat, senior policy advisor at European Digital Rights (EDRi) – a non-profit which seeks to prevent abuse of power by businesses and governments alike.

None of the changes proposed by gatekeepers “have led to any meaningful change to the power structures that help keep those companies at the top.”

He called out Apple specifically, stating that if the company were allowed to get away with its response, the law would effectively be lost.

Penfrat went as far as to call these changes “malicious,” saying they could actually make matters much worse for developers trying to get away from Apple’s app store monopoly. “Under the current Apple proposal, it seems unlikely anyone would even attempt to challenge the gatekeeper’s monopoly. It’s simply not worth it. If the EU Commission lets this pass, the DMA will be lost.”

A piece in Bloomberg echoes these views, arguing that Apple has put itself on a collision course with the EU. We have previously said that Apple’s response guarantees the company will end up in court.

Photo by surasak_ch on Unsplash

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Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


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