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Apple’s newest iPhone 15 ad says you’ll never have to delete your photos

Apple’s new iPhone 15 ad focuses on storage, of all things. “Lots of storage for lots of photos,” Apple says. “iPhone 15 with storage stating at 128GB.”

The gist of the video? You’ll never have to delete your photos or videos thanks to the iPhone 15’s ample storage.

This is the latest string of humorous ads Apple has shared for the iPhone 15. Previous iPhone 15 videos have focused on battery life,

The latest ad, which is set to the song “Don’t Let Go” by Terrace Martin, Mr. Talkbox, and PJ Morton, can be found below.

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Avatar for Chance Miller Chance Miller

Chance is the editor-in-chief of 9to5Mac, overseeing the entire site’s operations. He also hosts the 9to5Mac Daily and 9to5Mac Happy Hour podcasts.

You can send tips, questions, and typos to chance@9to5mac.com.

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