Apple introduced Apple One in 2020, providing an easy way for avid Apple users to subscribe to multiple services at once, and get a nice bundle discount for doing so. It offers three tiers, and its remained that way since it launched. However, I think Apple would benefit greatly from offering a fourth tier, capturing a key demographic.
Apple One tiers
Currently, Apple One offers three tiers: Individual, Family, and Premier.
Individual comes in at $19.95/month, offering Apple Music, Apple Arcade, Apple TV+, and 50GB of iCloud+ storage. Family comes in at $26.95/month, bumping up your iCloud+ storage to 200GB, and enabling family sharing for all of your services. Last but not least, Premier comes in at $37.95/month, giving users access to Apple Fitness+ and Apple News+, as well as a full 2TB of iCloud+ storage.
This system is mostly fine, and I don’t really have any complaints with the three tiers as they exist today. All that said, I think there’s great opportunity to introduce a fourth tier: one for students.
The precedent
Apple already sees the value in offering a student tier for services, given the fact that they do so with Apple Music. Apple Music normally comes in at $10.99/month, but verified college students can save around 50%, bringing the service down to just $5.99/month for them.
That alone is compelling enough, but Apple Music Student actually has a secret perk: free access to Apple TV+, indefinitely. It’s not a free trial. As long as you subscribe to Apple Music Student and Apple continues to offer the perk, you’ll have access to Apple TV+.
Technically speaking, this is a limited time perk. Apple’s website states that the offer “may end at any time.” However, Apple has been offering it for many years, ever since the service launched in late 2019.
Apple already has a low-scale student bundle going here, so why not expand it?
The proposal: Apple One Student
Apple One Student should remain simple. I think the most compelling package would likely be taking the individual plan and offering a discount for students. This way, students can access iCloud+ for backups and photo syncing, as well as Apple Arcade for casual gaming, on top of their already existing perks of Apple Music and Apple TV+.
Given the fact that Apple Music Student is priced at a 45% discount compared to the normal plan, we could estimate that a student version of Apple One Individual would come in around $10.95.
I don’t know about you, but that sounds like a pretty compelling offering to help Apple to bolster its subscriber numbers with a younger audience, especially when it comes to Apple Arcade.
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It would be great to change all their tiers to mix and match tiers instead. So tier 1 would be any 2 services, tier 2 would be any 4 services, and tier 3 would be all 6 of them.
Plus, when these students eventually graduate (or after 5 years, whichever comes first), they’re likely to stay subscribed to Apple One Individual since they’ve already gotten used to the perks. It’s a win win for both Apple and verified college students.
What do you think of this idea for students? Would you change anything about it? Let us know in the comments.
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