New campaign gives Shohei Ohtani’s larger-than-life status a whole new meaning. Here are the details.
The biggest Sho on Earth
For years, Beats has tapped athletes and sports superstars for its branding and product campaigns. From Lionel Messi and LeBron James to Zheng Qinwen and Naomi Osaka, the company has invested millions to anchor its brand in high-performance sport.
For its new campaign promoting products such as the Powerbeats Pro 2, Beats Studio Pro, and Powerbeats Fit, the company tapped four-time MLB MVP Shohei Ohtani, depicting him at a towering scale across multiple Los Angeles backdrops.
Here’s Beats on the new campaign:
Against iconic LA backdrops, each image amplifies Ohtani’s scale—not just physically, but metaphorically. He becomes an elevated figure of pride, strength, and aspiration. Through dramatic scale and surreal energy, the campaign transforms LA into Ohtani’s playground—a cityscape where sport and culture intersect.
Beats’ choice to pair its most iconic products with Ohtani in this visual story was deliberate. As an LA-born brand rooted in sports, music, and entertainment, Beats shares both its home and its spirit with Ohtani—a journey defined by ambition, performance, and unmistakable boldness.
And here’s Shohei Ohtani on the collaboration:
Los Angeles is a city of energy, culture, and ambition. […] Wearing Beats and seeing myself rise above the skyline feels symbolic of the connection I have with this city and our fans. We rise high together.
Here are a few more visuals from the new campaign:
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