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Instagram, YouTube, TikTok, and more agree to be graded on mental health impacts

A number of major tech companies have agreed to submit to independent grading of the mental health impacts of using their apps. Platforms on board at the launch of the Safe Online Standards initiative include Discord, YouTube, Instagram, TikTok, Pinterest, Roblox, and Twitch …

Numerous studies over the years have demonstrated that usage of social media apps can have a negative impact on the mental health of adolescents. Both city and national governments have taken various actions ranging from lawsuits to nationwide bans.

Tech companies have introduced age verification and other protective measures, but it is clear that more needs to be done. A new initiative known as Safer Online Standards (SOS) has been launched with the backing of a number of high-profile app companies.

S.O.S. establishes clear, user-informed data for how social media, gaming, and digital platforms design products, protect users ages 13–19, and address exposure to suicide and self-harm content. Participating companies will voluntarily submit documentation on their policies, tools, and product features, which will be evaluated by an independent panel of global experts. Results will be published in a public, color-coded ratings system designed to be simple and accessible. S.O.S. was developed without technology company or government funding or influence.

Each platform will be given one of three ratings:

  • Use carefully
  • Partial protection
  • Does not meet standards

SOS has received support from both politicians and campaign groups. Senators Mark Warner (D-VA) and Bernie Moreno (R-OH) attended the launch, and organizations speaking in favor include the Child Mind Institute, Internet Matters, Teen Line, and the Digital Wellness Lab at Boston’s Children’s Hospital.

Photo by Kelly Sikkema on Unsplash

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Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


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