Former Apple ad guru Ken Segall says company is losing touch with its heritage of simplicity
Update: I referred to the rather misleading headline the Guardian had chosen, and Segall has now posted on his own site…
Update: I referred to the rather misleading headline the Guardian had chosen, and Segall has now posted on his own site…
Earlier today, Apple announced some of the most wide-ranging changes it has made at the senior executive level since iOS chief Scott…
Ken Segall, the ad director behind the Think Different campaign, and a close confidante of Steve Jobs, believes that Apple…
Ken Segall – who was creative director of Apple’s ad agency for 12 years, leading the Think Different campaign –…
There are people—yours truly included—who felt genuinely dumbfounded having read both the authorized “Steve Jobs” biography by Walter Isaacson and…
Ken Segall, a former Apple consultant and subsequent author, recently revealed a couple of anecdotes on the late CEO Steve Jobs while…
Senior Vice President of Industrial Design Jonathan Ive spoke at the British Embassy’s Creative Summit this morning about Apple’s design…
[ooyala code=”9wc3FtOTpudZkeXdJrtb8gXF-WmHpm1i”] In the video above, Bloomberg West speaks with 72andSunny’s partner and creative director Jason Norcross about the thinking behind some…
Ken Segall, author of Insanely Simple and former Apple advertising consultant, today posted a blog entry detailing his views on…
We told you earlier about the burglary at Steve Jobs’ home this past month. The Daily reports on the items missing…
Ken Segall, the ad exec behind Apple’s Think Different campaign, and the man who put the i into iMac, has praised…
Steve Jobs is indeed a tech industry visionary with the capacity to create success, and the ability to turn an ailing company around, but not everything he does is laden with his Disney pixie magic, at least if fresh info detailing his originally championed name for the iMac is to be believed.
Last November Ken Segall was revealed as the man who came up with the iMac name while at TBWA\Chiat\Day.
He was shown the Mac which became the iMac well before launch of the product (duh, he had to write the ads).
As reported then,
[youtube=http://www.youtube.com/watch?v=VvUJpvop-0w&feature=player_embedded] Ken Segall, author of “Insanely Simple: The Obsession that Drives Apple’s Success“, talks with Techland’s Harry McCracken at a Computer…
The folks behind the upcoming Steve Jobs biopic, now dubbed “jOBS,” which stars Ashton Kutcher as the late CEO, released…
Update: Ken Segall’s Insanely Simple book just landed in the iBookstore for $12.99. Full excerpt after the break. There are a…
We have been hearing much about Samsung’s advertising efforts in recent months including its efforts crafting the now well-known ad…
[youtube=”https://www.youtube.com/watch?v=-z4NS2zdrZc”] If you watched the movie Jobs, you may recall Steve recording the words to the “Here’s to the crazy ones”…
Reporting for Gizmodo, Cord Jefferson has a great account of what it is like to be an extra in the upcoming…
In this week’s top stories: iPhone 7 leaks, more on the rumored upcoming MacBook Pros with OLED touch bar, what’s…