Apple reports ‘best quarter ever’ in Q3 for US education institution Mac sales

Élyse Betters | Jul 24 2012 - 2:06 pm PT

Chief Executive Tim Cook and CFO Peter Oppenheimer are live on Apple’s Q3 2012 call to give opening remarks, and the execs just revealed Apple saw its best quarter ever for U.S. education institution Mac sales. Rutherford County, N.C., for instance, purchased 6,000 MacBook Airs.

Other education-related statistics:

— 14 million iTunes U downloads, 700,000 new schools, and 750 new courses
— iPad 2 in K-12 market particularly strong—nearly doubling y-o-y (Apple sold 17 million iPads in Q3 2012, compared to 9.2 million in Q3 2011).

Oppenheimer said the iPad 2 price drop to $399 helped in education—sold twice as many iPads to U.S. schools as Macs during the quarter. About 11,000 iPads, for instance, were bought in Mansfield, Texas for students and teachers.

Regarding the iPad in education, Cook later added: “We have been very aggressive in this space, and I don’t see changing that.” The chief also noted the sales of the iPad in education are something he has “never seen.” He then addressed the education system’s typically “conservative spending,” but he explained Apple is “not seeing that at all with the iPad.”

Cook further mentioned he saw “hundreds of tablets come to market in the last year and have yet to see any of them gain traction.”

Apple’s financial results conference call to discuss Q3 2012 earnings is now underway, and 9to5Mac is live-blogging as company execs readily detail figures for the quarter. The call’s audio webcast and earnings release are available on Apple’s Investor Relations website.

Related articles