Last week Jony Ive took part in an interview during Vanity Fair’s New Establishment Summit where he discussed topics such as his views on product design, development of the first iPhone, Steve Jobs, and more. Today the magazine made the full 25-minute video from the interview available for viewing.
In the interview, Ive calls the fact that some other companies copy Apple’s product design style “theft” and gives more insight into the process behind why (and how) the first iPhone featured a large touchscreen display when other phones of the day were getting smaller and smaller. He also discusses his first experience with an Apple product and how to led to his current career in design.
You can watch the full video below:
[youtube https://www.youtube.com/watch?v=ef69BUlge-A&channel=VanityFairMagazine]
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Awesome video. Worth the watch.
this is not the full interview
Huge oversight by 9to5Mac. It doesn’t even contain anything about Steve Jobs
And there are typos in the article. A lack of thoroughness and poor grammar are becoming more common than not on 9to5. I’ve been visiting and commenting a lot less because of it.
Oh and they facilitate blatant trolling. The comments have gotten out of hand the last 6 months or so. Just another item in the list of why I’m here less and less. Ramble out.
I really enjoy listening to him. Love how calm but nervous he is in public.
I like how thrilled he is (or seems to be) about the process and not the actual product. Sadly IMO he failed designing the iphone 6 and 6+ and the watch is a little bulky too.
But you can see the joy in his face! That’s really rare nowadays.
I can’t stand the way he talks.
Failed what with the iPhone 6? That it bends? Firstly, not his area and secondly, tests have shown that while it is more bendy than the previous generation, other phones bend as well – including the Note 4 yet you don’t here about that. An overblown issue that won’t manifest itself in real world use.
The Apple watch is anything but bulky – in fact it is incredibly thin for what is packed inside – as thin as any mechanical watch.
No i don’t really care about the bending issue. I too think it’s a completely overblown thing.
No, just the design itself. I don’t like it.
And the watch is not “as thin as any mechanical watch”. That’s just not true. Yes there are many mechanical watches out there that are as thick as the apple watch but not all are! And as i said IN MY OPINION its too bulky.
Can go with that? ;)
Agree with Piggeldyy. I don’t like that the camera protrudes. I think they were better off leaving it a bit thicker and taking advantage of the space.
and I do agree the watch looks to be too bulky for my taste. And the market is limited. A neat piece, but rest assured in future generations they will brag about how much they’ve been able to reduce the thickness.
I think opinions about the Apple Watch will change once people see it in real life themselves. Of course, Jony will work his butt off to improve the design and put thoughtfulness into it and try to make it something that will be a joy for us to use. My wife adores her iPhone 6 Plus and really depends on it for work. I think they did the right thing with the camera as I believe these particular phones need a case. By making it as thin as they did, they allowed a case to be more of a given to put on the device without making it too bulky. I like the balance of it all and the camera is really really nice. That’s my take. Sometimes it’s nice to just sit back and enjoy.
This is not the full interview. My guess is we’ll never get it.
We have more than we had yesterday. I’ll take a few more commercials to see the rest of it…
OMG all of his babbling. I couldn’t make it half-way through the video.
Jony goes off on tangents quite a bit. His mind is going faster than his mouth can move. When you have that moment to speak it’s easy to go all over the map when you have so much passion for what you do. It was nice to see that.
Sir Jonathon Ive. England is proud of you! God save the queen!
how many days a year does he really have to work, theres like 8 products to design and they look alike :l
Unfortunately, this isn’t very good. Lot’s of talking with very little being said.
Ive might feel he actually doesn’t want to talk about the process since it’s easier keeping the mystique that way, but he certainly misses many opportunities to deliver interesting anecdotes of any kind.
Graydon, feeling Ive starts to lose grip of the tangent he is already departing on, tries to ask very to-the-point questions, but Ive only slips further away… or answers something completely different.
I stopped at about 14 Minutes.
i completely agree, i guess this is what i really wanted to say instead of the comment above but, like Mr. Ive, cannot express myself correctly.