Apple promoting WWDC 2016 with themed Snapchat geofilters

With WWDC 2016 just an hour away, developers in the area have begun noticing that Apple has created custom Snapchat geofilters for the event. Embellished with this year’s WWDC 16 banner designs, the filters we’ve seen continue to play on the pseudo-code Apple has been showing off on the official developer site. At the end of February this year, Snapchat had introduced the ability for anyone to create custom geofilters at a cost. These On-Demand Geofilters could be designed by users, and then geofenced into an area on a map. The filters could then be purchased and would remain live for a set amount of time.

Apple appears to be using two different filters today during the event. One with just a WWDC 16 banner at the top left of the view, and another similar one but with an opening and closing bracket. The latter is a play on pseudo-code, that Apple has been using across their site since the original WWDC 2016 announcement.

Apple is working with @Snapchat for the first time. Here are their sponsored filters pic.twitter.com/ky1eYP8Jm2

— Ina Fried (@inafried) June 13, 2016

Snapchat filter WWDC pic.twitter.com/ahljiplqxv

— 404 Error: Human Not Found (@widwicky) June 13, 2016

Apple made a cool Snapchat filter for WWDC pic.twitter.com/4I6VWkEQge

— Rounak Jain (@r0unak) June 13, 2016

Snapchat lovers may note that this isn’t Apple’s first major presence on the platform. This is the first time we’ve seen Apple create a geofilter around a specific event of theirs, but their Apple Music account has used custom filters before. When Drake’s Views album launched, Apple Music featured a ‘My Views’ custom filter to promote the album’s initial exclusivity on the platform. Apple Music has been delivering behind the scene looks at Beats 1 and artists since its launch around a year ago. Followers of the account get a first hand look at early artists interviews and guest DJs before it hits the air.

Have you found any other geofilters Apple is using at WWDC? Let us know in the comments below!