Apple has opened a huge new research lab in Shenzhen, China. The lab was first announced back in March, but the South China Morning Post reports that it became operational this week. Here’s what Apple has planned for the facility, and how it relates to struggling iPhone sales.
New facility aims to bolster Apple’s long-term prospects
The iPhone’s foothold in China has been slipping of late, with Apple seeing major market share declines while competitors like Huawei grow stronger.
In that context, Apple’s new 215,000 square foot facility will reportedly have a two-fold aim:
- It’s a place to increase “testing and research capabilities” for major products like the iPhone
- It also exists “to strengthen the firm’s collaboration with local suppliers”
Iris Deng writes for the South China Morning Post:
The facility…will eventually employ over 1,000 domestic and international talents, and become the company’s “most extensive” lab outside the United States
Reasons for the iPhone’s China struggles
Speculation for Apple’s struggles in China have pinpointed a variety of potential causes. AI is a major one, with hopes that Apple Intelligence will eventually help the company course correct.
Other believed causes include the popularity of foldable smartphones in China, which Apple is working on, and a growing preference among Chinese customers for supporting local smartphone makers.
Apple’s new facility is a way to demonstrate the company’s commitment to the region for the long haul. Plus, whatever it can do to bolster relationships with local suppliers will be a net positive.
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