Vision Pro users know that immersive video is one of the platform’s strengths, but content has been relatively scarce. Apple is reportedly working on a big project to change that: upgrading a popular sports stadium with the tech necessary for live streaming games in immersive video on Vision Pro.
Negotiations could enable Apple to live stream sports in immersive video
Apple’s Vision Pro provides a variety of unique experiences you can’t get on an iPhone, iPad, or Mac. But one of the most impressive is immersive video, and it’s especially eye-opening with sports.
The problem, as of now, is that there is very little sports content available in immersive video. And what’s there is never live, only short highlight reels released months after the fact.
Apparently Apple has a solution for that: building advanced tech into a popular stadium’s ongoing upgrades.
As reported by Marca, Real Madrid president Florentino Pérez shed light on the ongoing negotiations the club is having with Apple.
Real Madrid’s famous Santiago Bernabéu stadium is in the midst of a costly transformation, and Pérez recently addressed the issue of the stadium regularly running out of capacity.
The solution: live immersive video streams for Vision Pro.
Here’s Pérez’s translated quote:
Everyone wants to come to the Santiago Bernabéu, and that’s why we are negotiating with Apple to be able to wear glasses and watch the match as if you were at the stadium. It would be the Infinite Santiago Bernebéu.
Understandably, Pérez doesn’t go into detail about the technical specifics of what’s being discussed with Apple. But based on what he does say, it’s clear that live immersive video for Vision Pro users is in mind.
Successful immersive test case could lead to major interest from other sports
Apple’s major investment in soccer is clearly leading to some open doors for the company in its quest to build out immersive video for sports.
Real Madrid’s timely renovations at Santiago Bernabéu may be another part of the stars aligning for Apple too.
A live streamed soccer match in immersive video would absolutely be a killer feature for many Vision Pro owners. More exciting, though, would be the potential for expanding the video capture equipment into other stadiums and sports around the world.
Top comment by Richard Demsick
Yes, well I would prefer concerts, tech like that would actually get me far more interest in sports. I think hockey would be a really exciting, but there’s so many opportunities with concerts even with like ballet and Orchestra concerts actually feel like you’re there or plays in theater you could make it so even local theaters could be able to have a lot of people Interested in watching and then of course Premier famous things when you had behind the scenes and backstage passes now allowed for anyone it could be where you get a highlight like preview of the backstage stuff and then the actual concert is more just stuff that you can feel like you’re in the audience or even on the stage. That would be game changing.
If Apple can prove how compelling immersive sports can be with Real Madrid, it could see a lot of interest come its way from other teams and even other sports worldwide.
One successful test case could spark a flurry of exciting activity in this space for years to come.
Do you think live Vision Pro sports will take off? Why or why not? Let us know in the comments.
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