A reader has sent in this video of an Apple Watch in an Apple Store. It shows the watch going from fully off to booted to the clock face, which takes just over a minute. Although it’s not really fair to make such comparisons, due to the differences in the software, modern iPhones take about 30 seconds to launch to the lock screen.

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It’s also unclear how ‘custom’ the Apple Watch demo units in those acrylic cases are. This may affect startup time, although from inspection, they seem near identical to what will ship. Users will be able to test all of this stuff out from Friday, when Apple Watches begin to ship.

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