Apple’s marketing efforts have been on a tear lately. While the MacBook Neo campaign has been getting most of the attention, a new spring campaign in Japan has been promoting the App Store with fun commissioned ads. Watch them below.
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I love Apple Arcade. The game catalog really clicks with my son, and a single subscription unlocks hundreds of premium games. The best part is that the games have no ads or in-app purchases.
This makes for a much better gaming experience on his iPad. There’s just one feature I’d love to see Apple add.
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Apple has removed Bitchat from the Chinese App Store, following a request from the country’s Cyberspace Administration. Here are the details.
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Thanks to the new possibilities afforded by AI coding tools, the App Store is seeing a resurgence in new app submissions, even as Apple continues to take issue with some of the ways these apps are built and behave. Here are the details.
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Ex-Human, the developer behind Botify and Photify AI, is suing Apple over what it calls “arbitrary” App Store removals. Here are the details.
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Apple has released a new version of App Store Connect for iPhone and iPad. The new version includes accessibility improvements, support for 11 new languages, and more.
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Apple has expanded App Store Connect’s localization support, allowing developers to localize their app metadata in a total of 50 languages. Here are the details.
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Tech trends aren’t always easy to spot at an early stage, but there’s a very clear exception right now: the age verification requirement a growing number of countries and US states are introducing.
Apple is impacted by at least some of this legislation as certain apps are rated as suitable only for adults, and the company has so far introduced age verification in three countries …
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As reported by The Information, Apple pulled vibe coding app ‘Anything’ from the App Store last week, citing a self-containment rule from its App Review Guidelines. Here are the details.
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iOS 26.5 beta 1 arrived today for developer testing, and Apple’s release notes indicate that the update will offer new App Store options for in-app subscriptions.
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Toward the tail end of last year, agentic coding (otherwise known as vibe coding) truly took off. With the launch of models like Claude Opus 4.5, it suddenly became possible to ask AI to build something for you, and it’d do it in a nearly fully functional way. That level of accuracy led to people taking a hands off approach to app building, and even enabled people who’ve never coded before to make apps.
Whether or not you like this trend is another discussion. Either way, there’s one thing that holds true: App Store review isn’t cut out for it.
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Starting today, some App Store apps must declare whether they are regulated medical devices in the US, UK, and Europe. Here are the details.
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As spotted by Michael Tsai, Apple is blocking App Store updates to AppGrid for resembling Launchpad, a feature the company discontinued in macOS Tahoe. Here are the details.
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Between January and August 2025, App Store revenue from generative AI apps nearly tripled,
largely driven by ChatGPT subscriptions. Here are the details.
Sports has defeated AI for the top of the App Store. March Madness is in full swing, and that’s knocked ChatGPT out of the top downloaded apps spot for today.
In fact, it’s not just one March Madness-related app pushing around the top AI apps.
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Updated with Apple’s statement to 9to5Mac after the story.
AI is making app development easier than ever. However, a new report claims Apple’s App Store isn’t fully embracing these new tools. Companies behind two “vibe coding” apps that let you create tools by entering text prompts into an AI system say Apple is pushing back on the category.
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Apple announced tonight that due to regulatory discussions in China, developers will pay lower App Store commission rates starting March 15. Here are the details.
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How does AltStore compete with the App Store on discovery? It turns out embracing the Fediverse may be the answer. The first big AltStore PAL update since May brings new social web features and Liquid Glass design.
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OpenAI’s recent contract with the U.S. Department of Defense sparked backlash from users, briefly pushing Claude to the top of the App Store. Here are the details.
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RevenueCat’s State of Subscription Apps 2026 report shows a widening gap between top-performing apps and the rest of the market. Here are the details.
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Following last year’s introduction of a ban on social media apps for teenagers, Australia is now tightening age-verification requirements for AI apps. Here are the details.
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AI chatbots currently take up the top three spots on the US App Store’s Top Downloaded charts. For Anthropic’s Claude, which takes the first-place position right now, that’s a jump from 42nd place just two months ago.
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Sensor Tower has published a new report with a comprehensive review of how mobile gaming performed in 2025, and its outlook for the year to come. Here are the details.
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Apple is rolling out new age assurance tools for developers in regions including Brazil, Australia, Singapore, and parts of the US, as new App Store restrictions for 18+ apps take effect in select markets. Here are the details.
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