Update: When reached for clarification, Apple said “This is not a new guideline. We have never allowed apps on the App Store that are designed to interfere with the performance or capabilities of other apps.” It also said it would remove other apps that offer features that block advertising in third-party apps if they “may have snuck on to the App Store.” Apple added, “We have always supported advertising as one of the many ways that developers can make money with apps.”
Apple has seemingly recently shifted its policy regarding adblock apps on the App Store. The company, according to the developer of several major adblock apps that reached out to 9to5Mac after its app updates were rejected, has reversed its policy on VPN-based adblock applications, which install certificates on the device itself to block advertisements both in Safari and in other third-party applications.
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