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Apple business

Six 'Apple business' stories December 2013 - March 2026
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Apple Business Essentials goes free as Apple merges enterprise tools into Apple Business

Avatar for Bradley C Mar 24 2026 - 8:00 am PT
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Apple Business

Today, Apple announced a massive shift in how it approaches the enterprise market. On April 14, Apple will merge all of its business and enterprise tools under a single, unified platform simply called Apple Business. The biggest news in this announcement is that the built-in mobile device management features (previously a paid subscription under Apple Business Essentials) will be completely free for organizations in over 200 countries.

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Apple takes aim at Google Workspace and Microsoft 365 with new hosted business email

Avatar for Bradley C Mar 24 2026 - 8:00 am PT
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For over a decade, the enterprise email and calendar market has been a two-horse race between Microsoft and Google. If you started a new company, you bought your domain and immediately signed up for either Microsoft 365 or Google Workspace. With the launch of the new Apple Business platform, Apple is officially throwing its hat into the ring to challenge Google and Microsoft with a free business email service.

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iPhones and iPads make up three-quarters of mobile devices used in small & medium businesses

Avatar for Ben Lovejoy Dec 17 2013 - 4:04 am PT
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Apple has a 76 percent share of the mobile device market among small to medium businesses (SMBs), according to SMB cloud services company Intermedia. Samsung took second place with 12 percent.

The company also reported seeing spikes in new device activations when Apple launched the new iPhones and iPads. Unsurprisingly, most businesses opted for the iPhone 5s over the 5c … 
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BlackBerry implosion generating even bigger enterprise gains for iPad, says analyst

Avatar for Ben Lovejoy Dec 3 2013 - 5:42 am PT
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Concerns about the future viability of Blackberry – once the default choice of mobile device for the enterprise market – have further boosted iPad penetration in businesses, according to an analyst quoted by AllThingsD.

Wedge Partners analyst Brian Blair theorizes that BlackBerry’s ill-starred attempt to sell itself inflamed concerns about the future viability of the company’s platform and gave corporations good reason to migrate their employees to other devices. That opened up a significant opportunity for Apple — particularly since Android continues to struggle for gains in enterprise […]

Said Blair, “Our recent work points to tremendous momentum for iPad in the enterprise over the last few months and we believe that this may be one of the most important trends for Apple as we move into the New Year.”

Steve Jobs said shortly after the launch of the iPad that Apple didn’t need to market the device to businesses as “it’s being grabbed out of our hands, anyways” … 
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