While Apple Arcade was launched primarily as a platform for new and exclusive games, Apple earlier this year decided to bring classic titles to its subscription gaming service. Later this week, the popular racing game “Asphalt 8: Airborne” will arrive on Apple Arcade, this time without any in-app purchases.
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Apple has launched a new campaign to highlight both the new Apple TV and the many games and entertainment services on its App Store with a new series of short video clips. Each 15 second video starts with the same Apple TV graphic, then promotes a popular game or video service app on the new Apple TV with some gameplay or a popular show available on the service, and ends with the same multicolor graphic. So far these clips promote Netflix, HBO NOW, Asphalt 8, Disney Infinity 3.0 Edition: Star Wars, and Crossy Road. You can view each one below:
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