HBO Now Stories November 17, 2015

Apple has launched a new campaign to highlight both the new Apple TV and the many games and entertainment services on its App Store with a new series of short video clips. Each 15 second video starts with the same Apple TV graphic, then promotes a popular game or video service app on the new Apple TV with some gameplay or a popular show available on the service, and ends with the same multicolor graphic. So far these clips promote Netflix, HBO NOW, Asphalt 8, Disney Infinity 3.0 Edition: Star Wars, and Crossy Road. You can view each one below: expand full story

HBO Now Stories October 1, 2015

HBO Now updated with iOS 9’s picture-in-picture iPad feature

One of iOS 9’s most useful features on modern iPads is the ability to playback videos from the Home screen or other apps using picture-in-picture. Video services have to opt-in to supporting PIP, though, so it means App Store apps must be updated before the feature works.

HBO has done just that with their iOS 9 update for iPad, supporting picture-in-picture when you leave the HBO Now app while you’re watching a movie or TV show. The feature is only mentioned in the update for the standalone HBO Now service, however, so the HBO Go version which requires a cable subscription may not support it.

HBO Now Stories August 6, 2015

HBO Now for iOS gains Chromecast support, more in latest update

HBO Now debuted earlier this year exclusively on Apple TV, iPhone and iPad, but lately it has been making its way to competing platforms. Android handsets and tablets as well as some of Amazon’s Fire-branded devices got HBO Now access a few weeks ago, but now the service is coming to Chromecast via an update to the HBO Now app.

The latest version of HBO Now for iOS was released today, numbered 1.2, and features more than just Chromecast support. You’ll find that you can also now receive push notifications — assumably for new episodes of your favorite shows and the like — as well as the usual bug fixes and performance improvements.

Here’s the full change log:

What’s New in Version 1.2.0

• Push Notifications • Chromecast Support • Performance Improvements

You can grab HBO Now on the App Store for free, and an HBO Now subscription is going to run you $14.99 per month after a 30-day free trial.

HBO Now Stories July 28, 2015

When Apple and HBO announced the launch of the HBO Now streaming service, they said that their app would be exclusive to Apple devices for three months. Now, a quarter year later, that agreement has expired and other providers are looking to distribute access to the television network’s streaming app.

One of the biggest names looking to get into the HBO Now market is Verizon. The mobile carrier and FiOS provider announced today that it will be bringing the service to its 100 million customers…

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Sylvania HomeKit Light Strip

HBO Now Stories June 25, 2015

HBO Now earned the most revenue of any iOS app last month following free trial period

HBO Now, the standalone subscription service for the premium network, appears to be a hit with iOS users, says new data from analytics service App Annie.

After launching on Apple TV and the App Store for iPhone, iPad, and iPod touch in early April with a 1-month free trial, the new report says the standalone service’s app “debuted at #1 on our Worldwide May iOS revenue charts” showing that the free trial converted users to paid customers.

A month after the trial ended for day one subscribers, App Annie says HBO Now sat at “#2 overall daily grossing rank in the United States” according to its data. Showtime is planning a similar standalone service that will launch next month.

It’s also interesting to see where Spotify and Beats Music sit on App Annie’s chart ahead of Apple Music’s launch on Tuesday. Apple Music will offer a 3-month free trial period for users and will be pre-installed, but Beats Music users should convert to Apple Music customers and the company certainly hopes to steal customers from Spotify. HBO Now’s performance is also good news for the revenue outlook of Apple’s rumored web TV service as cord cutters are clearly willing to pay for content.

HBO Now is available on the App Store for $14.99/month.

HBO Now Stories June 3, 2015

[Update: Showtime has officially announced its standalone service coming in July for $10.99/month on Apple TV, iPhone, iPad, and iPod touch ahead of the July 12th season premiers of several shows.]

CBS is expected to announce a standalone subscription version of its premium network Showtime on Apple TV “as early as today or Thursday,” according to a report from Variety. The standalone version of Showtime will allow cord-cutters to pay for access to the channel through Apple TV without requiring a cable subscription. The news comes as Yahoo revealed that it will be the first to stream an NFL game globally for free to set-top boxes, mobile apps, and more… expand full story

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