Broadway theatre

Apple has already taken over its homepage, produced video advertisements, and injected promotions into iOS to digitally promote its new Apple Music service. Now, the company is expanding its billboard promotion strategy, which has been mostly reserved in recent years for new iPhones and iPads, to include Apple Music. Several 9to5Mac readers and social media users have spotted posters and billboards for Apple Music across San Francisco, subway stations in Japan, London, Canada, and Los Angeles…

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Apple has published a new page on its website titled “Life on iPad.” The page highlights stories of iPad usage in a variety of capacities from Broadway to the operating room. The page also features the video from the iPad Air keynote showing the iPad in many of these same uses.

There are six total stories on the page, each with an entirely different take on how businesses and individuals are using the iPad to to improve their jobs. For example, a page on Siemens Energy’s wind power division details how iPads have replaced countless pages of manuals and repair plans for workers working 250 feet in the air.

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