(Photo by Ryan Emberley/Invision for Apple/AP Images)
A month after rolling out carrier billing for iTunes and App Store content with German carrier O2, CNBC reports Apple is expanding the initiative with a similar service in Russia.
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Although carriers have created workarounds in the past, Apple has been slow to support carrier billing for iTunes and App Store purchases so far. That appears to be changing, in Germany at least, as TechCrunch reports Telefonica-owned carrier O2 is officially supported as a payment option within iTunes. O2 customers are said to be able to provide a phone number rather than a credit card to allow billing to be handled through O2 rather than directly with a credit or debit card or other options.
iTunes and App Store payments are then handled through the carrier with the phone bill monthly rather than immediately. This allows subscription services like Apple Music and Netflix to also be handled through carrier billing.
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