Computer program

Two 'Computer program' stories November 2012 - March 2014

Apple Store iPhone Reuse and Recycle trade-in program reaches Canada

In line with our report from a couple of weeks ago, Apple’s in-store iPhone trade-in program has arrived in Canada. The Reuse and Recycle program allows an iPhone user (of the first 3G model and newer) to trade-in their iPhone for a gift card that can be applied toward the purchase of the new iPhone. The amount of money on the card will vary by model and the quality of the older iPhone. The program first launched in the United States last year, quickly expanded to the United Kingdom, and then it reached France earlier this year. The launch in Canada has been confirmed via Apple’s Canada retail pages in the Apple Store iPhone app.

Apple adopts two-week program that allows select employees to work on side projects

Adopting a move out of Google’s 20-percent time playbook, Apple has begun a program titled “Blue Sky” that gives select employees two weeks to work on a project not in their normal realm of responsibilities. Jessica Lessin of the Wall Street Journal shared the news on video (via Business Insider), where she said Apple’s two-week program is not as vast as the program Google offers. Instead, Apple’s program is a select amount of employees that get the free time.

Why would a company adopt such program? It gives employees a chance to work on something that interests them, in the hopes of spawning innovation. The program was created earlier this year under CEO Tim Cook, and it may signal an overall culture shift in the company. It will be interesting to see if any projects out of Blue Sky see the light of day, as many Google projects have.