Adopting a move out of Google’s 20-percent time playbook, Apple has begun a program titled “Blue Sky” that gives select employees two weeks to work on a project not in their normal realm of responsibilities. Jessica Lessin of the Wall Street Journal shared the news on video (via Business Insider), where she said Apple’s two-week program is not as vast as the program Google offers. Instead, Apple’s program is a select amount of employees that get the free time.

Why would a company adopt such program? It gives employees a chance to work on something that interests them, in the hopes of spawning innovation. The program was created earlier this year under CEO Tim Cook, and it may signal an overall culture shift in the company. It will be interesting to see if any projects out of Blue Sky see the light of day, as many Google projects have.

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