Belgian shop selling Tetris mugs & electric razors promises Apple Watch on Valentines’ Day, “subject to availability”

The Apple Watch isn’t shipping by Valentine’s Day— a date that many speculated could make an ideal launch date– and there won’t be an event this month showcasing Apple’s new device ahead of preorders, but that’s not stopping anyone from using the Apple Watch as prime marketing material.

European department store chain Cora has chosen Apple Watch to grace the cover of its latest flyer this month hyping a February 14th date “subject to availability,” even though the Watch is on track to be released sometime in April, according to the latest from Apple CEO Tim Cook.

While we’ll have to wait and see who is more in the know on this matter (joking!), the September unveiling of the Apple Watch has spawned a new market of cheap knock offs and even promised competition from legacy watch industry insiders.