Daniel Hesse Stories September 20, 2013

Sprint announces $65/month ‘One Up’ upgrade plan

Earlier this month we heard reports that Sprint was readying its own upgrade program to combat recent initiatives introduced through the other major carriers including AT&T’s Next, T-Mobile’s Jump, and Verizon’s Edge program. Today Sprint has officially announced the “Sprint One Up” plan and explained exactly how it works:

Sprint One Up, a new upgrade program that gives customers unlimited talk, text and high speed data while on the Sprint Network plus the ability to upgrade their smartphone every 12 months starting at just $65 a month – a $15 per month savings off their Unlimited, My Way standard rate plan and Sprint’s guarantee of unlimited talk, text and data for the life of the line of service. Sprint One Up is also available for smartphones on the My All-in plan as well as on tablets in combination with tablet plans starting at just $5 a month.

Sprint notes that the upgrade every 12 months will require a new 24 month instalment plan with no down payment, while cancelling your service will cost you the remaining balance on the device.

The new Sprint One Up plan becomes available starting today, lining up with retail iPhone launches around the world.

Daniel Hesse Stories September 21, 2011

Clearly, Sprint CEO Dan Hesse knows (whether or not) he’s getting the iPhone in a few weeks. But he’s obviously sworn to secrecy by Apple.

The problem is that he has to tell investors how he’s going to come up with all of the additional money and subscribers that will come with getting the iPhone and offering it on unlimited data plans.  When asked about the “rumored device” he said,

“If we get it–if–we may have to adjust our guidance for that,”

Last week, Sprint CFO Joe Euteneuer did the same dance, saying that Sprint’s network could handle the iPhone, not that it was getting it.

It will indeed be interesting to see how Sprint’s network can handle the iPhone, especially with unlimited plans.

In other ‘News’, Al Gore mentioned that Apple would be releasing new iPhones next month.

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