Display device Stories August 14, 2014

A new report filed by The Wall Street Journal today is the latest to claim that Apple’s next generation of iPhones will sport sapphire displays. In addition to commentary from analysts over how the more expensive material could impact costs for Apple, the WSJ report includes the following tidbit:

Apple is considering using sapphire screens in more-expensive models of the two new, larger iPhones it plans to debut this fall, if it can get enough of the material, people familiar with the matter say.

Two things are notable in mention above. First, the WSJ mentions “two new, larger iPhones” as reports continue to describe both a 4.7-inch and 5.5-inch model to be introduced with the latter size possibly available after the former. Next, the WSJ describes sapphire displays as possibly only being available on “more-expensive models” of the new iPhones.

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Display device Stories December 19, 2013

We’re pretty selective in the Apple patent applications we cover here, simply because Apple patents all kinds of things for all kinds of reasons, and for every one of them that makes it into an Apple product, there are hundreds of others that never will. But this is one we think might.

The core concept is nothing new: layered maps. The existing Apple Maps app already allows us to choose between standard mapping, satellite view or both, and Google Maps on the web allows us to switch on or off layers like traffic, weather, public transit lines and so on. But what the Apple patent application describes would, if you’ll excuse the pun, take this idea to a whole new level …  expand full story

Display device Stories January 22, 2013

Digitimes refutes its own larger iPhone rumor, now agrees with WSJ/Bloomberg

Digitimes reported today that Apple is working to release two new iPhones in 2013 with 4-inch displays, going against its earlier report that claimed Apple would release a new low-cost, 5-inch iPhone with a new design. Earlier this month, The Wall Street Journal also reported Apple is working on a less-expensive iPhone to début sometime in 2013. Today, Digitimes continued to claim Apple has an iPhone with a larger display in development, but it said the smartphone would not launch this year:

Previously it was [WE] said that Apple would release a lower-cost version of its iPhone with a bigger screen in 2013. But the sources claimed that Apple is indeed developing an iPhone with a bigger screen, but that will not be among the models to be lancuhed this year.

That’s Digitimes-speak for “oops, that cheaper/bigger device was an HTC phone, not the iPhone” or “please just forget what we said there.”

Rumors of two 4-inch iPhones launching in 2013—a new 5S and a new low-cost iPhone— is something we’ve heard before, but a second conflicting report from Digitimes claimed Apple would release a low-cost iPhone with a larger, 5-inch display and an all-new design. Other sketchy reports of Apple possibly releasing an iPhone with a 4.8-inch display surfaced this week but didn’t exactly add up. Now it seems Digitimes is agreeing with the Wall Street Journal that two 4-inch devices will launch in 2013 with one being a new low-cost model. The report also said one of the devices will target the “midrange” market:

One of the two versions to be introduced this year will target the midrange market segment, but both will adopt in-cell touch technology…However, the sources noted it is still yet to be determined if Apple will have adequate supply of in-cell touch panels in 2013 for a lower-cost version of the iPhone due to mass production issues from the technology in 2012. The iPhone 5 took a hit in sales during 2012 as a result of poor yields for in-cell technology, but the sources are now saying those yields are improving.

That “midrange” phone is probably the current iPhone 5.

Display device Stories September 1, 2012

We had the opportunity to spend a lot of time with Sharp today at its IGZO display booth. While they would not say which Apple products would incorporate their new displays, they did seem to insinuate these were the best displays on the market, and Apple is the type of company that uses the best displays.

So why are these the best?

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