Enjoy

Two 'Enjoy' stories October 2014 - May 2015

Former Apple retail head launches Enjoy, offering home setup of your gadgets at no extra cost

Ron Johnson, who was Apple’s retail chief for almost 12 years, has finally taken the wraps off the online shopping service he teased back in October of last year. Called Enjoy, the service allows you to order products online for the same price you’d pay buying direct from the manufacturer websites – but get same-day delivery and free home setup.

Whether it’s an iPhone, Sonos speaker system, drone or electric bicycle, the company will send a “personal expert” to your home to hand-deliver the product and spend an hour setting it up and showing you how to use it. The service launches in San Francisco today, reports the WSJ, with New York next in line on 13th May.

Apple is not an official partner, but the company has a deal with AT&T, meaning that customers buying iPhones through the carrier will be offered the option of Enjoy home setup from 19th May.

Johnson acknowledges that consumers may be able to find lower pricing elsewhere, but believes that the convenience of fast delivery and personal setup will make it attractive to time-pressured gadget buyers.

Former Apple retail head Ron Johnson raises $30M for intriguing online shopping startup

Ron Johnson, who headed up Apple’s retail operations for almost 12 years, has raised $30M in funding for an intriguing-sounding online shopping service due to launch next year, reports the WSJ.

The new company is called Enjoy, and Mr. Johnson says its goal is to change the way people buy and use the “things that matter” in a world in which consumers start their shopping online […]

Johnson is not giving much away about what Enjoy will offer, but said that it’s designed to help bridge the gap between offline and online shopping for more complex and expensive products.

Enjoy aims to help shoppers develop a connection with new products, in the way that Apple Stores let shoppers try its products. For example, Mr. Johnson said it is hard for customers to understand the capabilities of a new product like a GoPro camera from shopping online.

The Apple background doesn’t end with Johnson, who was SVP of Retail Operations from January 2000 to November 2011: he’s also brought on board Jerry McDougal, a former retail VP at Apple, and creative director Tom Suiter, who played a key role in the iMac campaigns and in-store graphics for Apple Stores.

Photo: Reuters