Apple finally finds new Head of Retail: Burberry CEO Angela Ahrendts. Will begin in Spring 2014, run Online Stores too

Burberry Group Plc CEO Angela Ahrendts At The London Stock Exchange

Apple today announced that it has finally filled the role of Senior Vice President of Retail: the Cupertino tech giant has hired Angela Ahrendts. Ahrendts is leaving her role as CEO of fashion retailer Burberry to take the top Apple retail job. Ahrendts will also lead Apple’s online stores. She will officially begin her role in Spring 2014.

You may recall Apple replaced its original Head of Retail Ron Johnson, who left for JCPenney but has since been removed from that role, with John Browett, but Browett proved not to be a good fit and was removed almost a year ago to date.

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Poll: Should Apple re-hire Ron Johnson to run its Retail division?

We’re all discussing this here and wondered what the wider Apple community thinks. Read more

Ron Johnson out as CEO of JCP, Apple Retail boss job still open

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Former Apple Retail Chief Ron Johnson is out at JCPenney after his radical retail redesign failed to ignite sales in the same manner in which Apple Stores had grown accustomed. Ron Johnson left Apple in 2011 for the JCP job after a decade at Apple.  He helped design the original Apple Store concept after being lured away from Target by Apple CEO Steve Jobs. He pioneered concepts like the Genius Bar which was unheard of at the time but still a growing trend in the industry.

We know more than a few folks who would like to see him back at Apple which meanwhile has found him difficult to replace. One such attempt was the hiring and subsequent firing of John Browett, a former Dixon’s UK CEO.

Johnson continued to live in the Bay area during his stint at JCP commuting to Plano Texas via Jet so…

https://twitter.com/parislemon/status/321367332289138690

https://twitter.com/adamlashinsky/status/321369011633917952

https://twitter.com/reuters/status/321371936544399360

We’ve reached out to JCP and Apple for comment and will update as appropriate. Press release follows:
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Internal Apple video documents Apple Store philosophy

Washington Square Films (NYC) gave us a rare look at one of the internal videos that Apple has shown its retail store employees. This one is obviously over a year old, with Ron Johnson at the helm (the date says 7/7/2011).

The video is a pretty impressive piece of work from director Peter Sillen for something that never aired publicly. Among other interesting tidbits, the video shows a store mock-up inside Covent Garden (London) in 2008 before construction with Apple execs examining design elements.

The video seems to be the type you might see on TV. And, with the departure of Ron Johnson (just guessing here), it might have been scrapped without stable store leadership to fill in. Bob Bridger, Apple’s vice president of Retail Development, gets significant ‘face time’, as well.

Update: The video was taken down by Apple. We’ve found another mirror in China embedded above. Here’s a mirror. Here’s another.

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Ron Johnson: Retailing is hard, but Steve told me to trust my intuition and do the right thing

The CEO of JC Penney Ron Johnson sat with CBS “This Morning” to defend his company’s new spokesperson Ellen DeGeneres from attacks by the religious group One Million Moms that seeks to boycott the retailer if it did not axe DeGeneres over her sexual orientation. Putting the controversy aside, the interview (available on the CBS website and over at YouTube) gets interesting at mark 3:50 when Johnson reflects on his long tenure as Apple’s Vice President of Retail. The “Steve Jobs of the retail industry,” as some have dubbed him, said retailing is anything but a walk in the park:

Retailing is hard and that’s what Steve said when we started stores at Apple. But you look, you know, dozen years later and the stores are really popular with people. And they’re really popular because people know that the store cares more what the product does for them than just selling the products. At Apple, in many ways, the relationship with the customer begins when they buy.

Johnson, 53, drew parallels to how he built the Apple Stores on experience. Before joining Apple in January 2000, Johnson served as Target’s Vice President of Merchandising. He left Apple in November 2011 to take the reins at JC Penney. Apple hired CEO of Dixons John Browett as Johnson’s replacement, prompting pundits to opine how folks consider Dixons stores “the worst of Best Buy and Radio Shack combined.” When asked about the lessons he learned from Apple’s cofounder, Johnson responded:

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