Genmoji

Today reviews dropped for Google’s AI-packed Pixel 9 phones. Why mention that on an Apple site? Because the headlines Google’s getting help explain why Apple Intelligence’s image generation features are still MIA from the iOS 18.1 beta. In fact, the more headlines I see, the more I wonder if we’ll ever see features like Genmoji and Image Playground launch. Here’s why.

Apple likes to call Apple Intelligence ‘AI for the rest of us.’ By giving AI features to its massive base of existing iPhone, iPad, and Mac users, the company has the unique opportunity to make AI mainstream. One Apple Intelligence feature coming later this year—but not yet available in the iOS 18.1 beta—is Genmoji. Genmoji let you use AI to create emoji for any occasion.

Here’s a look at what may prove to be the most popular Apple Intelligence feature.