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‘It’s been way too long’: Apple sends out invites for Thursday, October 16th iPad & Mac event

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It’s happening: Apple has just announced a keynote address for Thursday, October 16th to take place at the Town Hall auditorium on its Infinite Loop Campus in Cupertino, California. Invitations to select members of the media and special guests indicate that the event will, as always, begin at 10 AM Pacific time/1 PM Eastern Time. News of the October 16th date broke last week. We’ll be providing full, live coverage on 9to5Mac.com of the event’s proceedings. Here’s everything we’re expecting Apple to discuss at the event:


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Bloomberg corroborates reports of gold iPad coming with next hardware revision

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In line with previous claims, Bloomberg is now reporting that Apple is planning to introduce a gold model to its iPad lineup with the release of the next-generation iPad Air. Interestingly, the report is specific to note that the full-size model will get the color while the mini line goes without mention.

Per the report:

New versions of the company’s 9.7-inch iPads, anticipated to be unveiled this month, will include gold as a choice of color for the rear metal cover, adding to the silver and gray available for the lighter iPad Air, the people said, asking not to be identified ahead of an announcement. That brings the color palette into line with the iPhone 5s, which come with silver or gold backs for models with a white faceplate, and space gray for those with a black front.


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New rumor claims 12-inch Retina MacBook Air will come in space gray and gold

Gold is best

If you’ve just been dying to get your hands on a gold MacBook Air, a new rumor floating around the web is sure to make your day. According to a tech website aptly named A Tech Website, the long-rumored line of 12-inch MacBook Airs that are expected to be released next year will be available not only in the usual silver, but also in iPhone-style “space gray” and gold.

This seemingly insane claim allegedly comes from “someone familiar with Apple’s plans.” More reliable sources have previously claimed that we’ll see a 12-inch MacBook Air sporting a Retina display sometime in 2015, possibly with a fanless design thanks to a more power-efficient processor.

Apple unveils its first Gold iPhone 5s TV video ad, ‘Metal Mastered’

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[youtube=http://www.youtube.com/watch?v=xYsSiaBZmRk]

Apple revealed its first magazine ads for the iPhone 5s this past week and they were gold, featuring the gold iPhone 5s. During today’s football games, Apple released its first TV ad with the same affinity for the ‘Midas model’.

The video above (via Verge) shows a similar video shown at the launch event with a quick demo of TouchID.

What conclusion can we draw from this?

Gold is best.

[youtube=http://www.youtube.com/watch?v=rRwcIumf-mI&start=261]

Update: Apple has added the ad to its website


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