HEVC

Four 'HEVC' stories August 2012 - September 2017

PSA: You can’t yet edit iOS 11 iPhone video in FCP X, fix likely coming soon

Ben Lovejoy Sep 29 2017 - 3:26 am PT

Apple’s ‘just works’ philosophy has hit a snag for those shooting video on an iPhone for editing in Final Cut Pro X: the app doesn’t yet support the new H.265 High Efficiency Video Coding used in iOS 11.

The HEVC codec is, as the name suggests, a far more space-efficient way to compress video, reducing the space needed to store video by as much as 50%. But right now, any HEVC video footage you import into FCP X will be unusable …

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HEVC
H.265

As high quality 4K video goes mainstream, Apple’s HEVC will help keep file sizes at bay

Jeff Benjamin Aug 15 2017 - 6:59 pm PT

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Upcoming support of the HEVC (High Efficiency Video Coding ) codec in macOS High Sierra and iOS 11 will help to improve file efficiency of high quality video files. With an added emphasis on high quality 4K content in upcoming Apple hardware and software, the deployment of such technology is occurring at an ideal time.
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iOS 11’s new HEIF/HEVC camera formats will save you 50% on storage

Greg Barbosa Jun 8 2017 - 2:17 pm PT

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At this year’s jam-packed WWDC 2017, Apple introduced two new camera formats that are included in iOS 11: HEVC and HEIF. In using the new camera formats, Apple estimates users will be able to save up to 50% on storage needs, without any loss in image quality. This becomes the perfect solution for users on lower capacity devices, that still want to take advantage of the iPhone’s great camera.

Let’s dive in and see what other advantages these formats will bring.

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MPEG introduces HEVC standard delivering same quality in half the bandwidth of H.264

Jordan Kahn Aug 15 2012 - 9:46 am PT

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The Moving Picture Experts Group, otherwise called MPEG, announced a draft of a new video compression standard known as High Efficiency Video Coding, or H.265, that will be twice as efficient as the current H.264 standard. Ericsson Research Manager for Visual Technology Per Fröjdh, who also serves as chairman of the Swedish MPEG delegation, explained the standard could hit commercial products by 2013:

“There’s a lot of industry interest in this because it means you can halve the bit rate and still achieve the same visual quality, or double the number of television channels with the same bandwidth, which will have an enormous impact on the industry”… Fröjdh believes that the HEVC format discussed by MPEG in Stockholm could be launched in commercial products as early as in 2013… “It will take time before it’s launched for a TV service, but adoption is much quicker in the mobile area, and we’ll probably see the first services for mobile use cases next year,” he says.