ICANN Stories June 13, 2012

Apple applies for top-level ‘.apple’ domain name

Google confirmed in May that it applied for domains, such as .google, .youtube, and .lol, as part of ICANN’s program to increase the amount of generic top-level domains. Today, ICANN officially published its list of the 1,409 applied-for domains. Among the other companies requesting domains, AssociatedPress reported Apple is after the “.apple” domain name:

Apple Inc., Sony Corp. and American Express Co. are among companies that are seeking names with their brands… If approved, the new suffixes would rival “.com” and about 300 others now in use. Companies would be able to create separate websites and separate addresses for each of their products and brands, even as they keep their existing “.com” name. Businesses that joined the Internet late, and found desirable “.com” names taken, would have alternatives.

While several companies—such as Google— have applied for various domains that cover different products and more common words like .app, Apple appears to have only applied for the “.apple” domain.

ICANN Stories July 31, 2011

Apple filed a complaint in late May with the World Intellectual Property Organization to gain control of iPods.com. Fusible is reporting that Apple has been awarded the domain as of late Friday, and the domain will soon be transferred over to Apple’s ownership. Full details haven’t been disclosed.

Apple is known for paying in the millions for domains, like when they reportedly paid $4.5 million for iCloud.com. When Apple follows the Uniform Domain Name Dispute Resolution Policy, like they did in this case, they end up paying thousands, rather than millions. Will Apple continue on to gain control of domains like iPhone5.com, iPad.com, and Macs.com?

Full policy below:

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