Here’s how Apple Stores are combating iPhone 17 scratches
Apple Stores are taking two important steps to try and prevent scratches and marks on their display units.
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Apple Stores are taking two important steps to try and prevent scratches and marks on their display units.
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It’s a marketing gift: every year, Apple makes products that always technically exceed their predecessors—in sheer performance at least. So it can claim, “These are our best iPhones ever.” But with the iPhone 17 lineup, I think that claim may be more true than ever before.
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Apple has a lot of silicon advancements in its latest iPhones, including the A19 and A19 Pro, new N1 wireless chip, and its next-gen C1X 5G modem. When asked why iPhone 17 and iPhone 17 Pro didn’t get the new C1X, here’s what Apple said.
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Some iPhone 17 and iPhone Air users are taking to Reddit and other support forums to complain of Wi-Fi and Bluetooth connectivity problems. This is also leading to CarPlay stability problems for some people. Here’s what we know right now.
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Concert photography is one of the toughest tests for any camera system. Lighting conditions swing from near-darkness to blinding strobes, subjects rarely stay still, and the energy of the crowd can be as unpredictable as the music itself.
This weekend, photographer Ryan Russell put Apple’s latest flagship through those conditions at a Coheed and Cambria / Taking Back Sunday show, and the results show what the iPhone 17 Pro Max camera can deliver in the wild.
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Lost in the barrage of iPhone 17 news last week was a new lineup of cases from Apple’s Beats subsidiary. This marks the second year in a row that Beats has made cases for Apple’s flagship smartphones.
I was a big fan of the Beats cases for iPhone 16, but this year the Beats Kickstand Case stands apart for me …
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Apple’s full iPhone 17 line and the iPhone Air include the company’s brand new N1 wireless networking chip. In a new interview with CNBC, the company has explained the N1’s unique advantages in greater depth than before.
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The iPhone 17 Pro Max seems to have firmly cemented itself as the smartphone battery king, as seen by Mrwhosetheboss’s battery life test comparison. On this simulated usage test, Samsung’s flagship big phone, the Galaxy S25 Ultra, managed 11 hours 58 minute. In comparison, the iPhone 17 Pro Max managed a whopping 13 hours before it died.
Notably, this test used the UK version of the 17 Pro Max, which includes a physical SIM tray. The eSIM-only model sold in the United States and some other markets has an even bigger battery, and probably lasted at least another half an hour extra as a result.
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Today, Apple rolled out an update to its Final Cut apps, with full support for the new camera features of the iPhone 17, iPhone Air, and iPhone 17 Pro. Here’s what’s new
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As it does in most years, Apple is taking a cue from the pre-order week to align its production orders with actual iPhone demand across the lineup. Here are the details.
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Apple’s lineup of new iPhones, Apple Watches, and AirPods is now available around the world. Apple is celebrating the launch by sharing a bunch of images from Apple Stores everywhere on its website.
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It’s iPhone 17 release day, and that means the internet is ready to start the next drama about the redesigned phones. One early concern is about the superficial durability of the iPhone 17 Pro aluminum chassis, especially on the darker color Deep Blue model. If this worries you, it’s a good time to buy a case.
Because anodized aluminum still has the raw silver metal color underneath, any light nicks or scratches are much more visible to the eye, compared to similar wear and tear to the iPhone 16 Pro’s titanium sides or back glass. Bloomberg reported that some buyers were finding visible scuffs and imperfections on the iPhone 17 Pro demo units when they went into Apple retail stores today.
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If you’re among the thousands planning to trade in a current phone for a new iPhone 17, iPhone Air, or iPhone 17 Pro, remembering to turn off this setting will save you an entire hour at the Apple Store.
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Apple’s new iPhone 17, iPhone Air, Apple Watch, and AirPods lineups debut tomorrow. Apple is preparing for the festivities with special displays at its retail store, including a stunning design at Apple BKC in Mumbai, India.
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Apple has released a new version of iOS 26 that’s exclusive to its new iPhone 17 Pro and Pro Max arriving in users’ hands tomorrow. Here’s what you should know.
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The iPhone 17, iPhone 17 Pro and Pro Max, and iPhone Air all arrive in stores tomorrow, September 19. Now, Apple has begun notifying the first pre-order customers for the new iPhones that their devices have shipped.
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In a new video shot entirely on the iPhone 17 Pro and iPhone 17 Pro Max, photographer Tyler Stalman takes an in-depth look at the cameras on the new iPhone 17 lineup, with a special focus on the Pro models. Here’s what he found.
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Apple is apparently preparing its supply chain for an uptick in new iPhone sales next year, according to a new report by Nikkei. The company has apparently targeted sales of about 95 million iPhone 18 models in 2026, noting that the new lineup won’t arrive until the fall.
While the new foldable model will draw interest, Apple is expecting sales to be up across all iPhone 18 models. The company seems to be indicating that it expects a halo effect, where people are enticed into upgrading based on the flashiness of the shiny new folding iPhone, but some will ultimately opt to upgrade to a traditional slab iPhone 18 regardless.
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We’ve got our first battery life shootout results for the new iPhone 17, iPhone 17 Pro and iPhone Air lineup, courtesy of The Tech Chap. At least in this test comprising continuous streaming YouTube video playback on Wi-Fi and cellular, all the new iPhone models perform well, and are a lot closer together in terms of longevity than you might expect.
The benchmark comparison is the iPhone 16 Pro Max, which achieved 7 hours and 29 minutes. The iPhone 17 Pro Max now takes the crown, lasting 7 hours 58 minutes. But even the smaller iPhone 17 Pro beat the 16 Pro Max, showing the tangible year-over-year gains in the Pro models …
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iOS 26 launched today for all users, packed with new features including battery-focused improvements. One addition is a new Adaptive Power battery mode that joins Low Power Mode, and is enabled by default on iPhone 17, iPhone 17 Pro and Pro Max, and iPhone Air.
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Apple analyst Ming-Chi Kuo suggests that demand for the new iPhone 17 lineup is strong, with initial orders beating out those for last year’s iPhone 16.
He points to a clear indication that the iPhone 17 Pro Max is the star performer, although does acknowledge that demand for the iPhone Air may become clearer over time …
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Apple truly hit it out of the park with the base iPhone 17, making it one of the companies best value iPhone models in quite some time. With how many incredible upgrades there are on iPhone 17, it actually makes a comparison to last year’s iPhone 16 Pro model more interesting than you’d expect.
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The iPhone 17 is resonating with Chinese consumers, with seemingly strong preorder sales volume. The South China Morning Post reports that iPhone 17 sales at JD.com (a large online Chinese retailer) within the first hour of preorders going on sale exceeded the first day of iPhone 16 preorders last year.
The base iPhone 17 with 256 GB storage was said to be the most popular model. Meanwhile, the launch of the iPhone Air is indefinitely delayed while Apple waits for eSIM-related regulatory approval.
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Apple recently announced its latest iPhone 17, 17 Pro, and iPhone Air models – and as we’ve seen, the base iPhone 17 gained a plethora of upgrades that have made it quite a compelling package. That begs the question, does a 2 year old ‘Pro’ iPhone still have a leg up, or should you just go with the new base model iPhone 17?
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