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Why choosing between the iPhone Air and the Pro isn’t easy for everyone

Why choosing between the iPhone Air and the Pro isn't easy for everyone (both models shown)

Apple’s hardware design chief said yesterday the company knew it would be hard for some to choose between the new iPhone Air and the iPhone 17 Pro or Pro Max.

That isn’t true for everyone, of course. For some, the decision will be very straightforward – but I can see how it could be tricky for others …

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iPhone 17 pre-orders go live on Friday – but don’t wait until then

iPhone 17 pre-orders go live on Friday – but don't wait until then | Screengrab shown for the prep option

iPhone 17 pre-orders don’t go live until Friday, but you don’t need to wait until then to get the process started. Doing the preparation today can save time on the day and maximize your chances of receiving your new phone on day one.

Apple lets you go through the complete process of picking your iPhone 17, configuring the exact model you want in terms of color and storage, and even getting a trade-in quote for your existing phone – all before pre-orders open …

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I think the iPhone Air is going to be a bigger hit than anyone expected – including Apple

It’s long been clear that the iPhone Air was going to be a beautiful device, but based on reactions so far, it seems that people are even more impressed than expected by the sleek look of the all-new iPhone.

It’s usually the two Pro models that get all the love, but this year it seems all anyone wants to talk about is the iPhone Air …

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This is the new iPhone lineup following today’s iPhone 17 launch event: details

Today, Apple announced its new iPhone 17 lineup, including iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. This year’s star of the show is the iPhone Air, replacing last year’s Plus model. With these four new iPhones, Apple has also discontinued a number of older models. This is the new iPhone lineup.

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C1 modem planned for the iPhone 17 Air is slower on some carriers

iPhone 17 Air, or just iPhone Air? | Render shown with 'AIR' name overlaid

Apple has been working for many years on developing its own mobile data modem to replace the Qualcomm ones on which it has traditionally relied. The first of these, the C1 chip, was used in the iPhone 16e, and is also expected to be used in the upcoming iPhone 17 Air.

There have so far been mixed messages on how well it compares to Qualcomm’s current chip, and a new study by Ookla provides our most detailed comparison yet …

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Reflecting on Apple’s attempts at a fourth flagship iPhone: Will the 17 Air do better?

For our readers, the iPhone 17 Air is more appealing than the Pro

At next week’s ‘Awe Dropping’ Apple Event, Apple will release the iPhone 17 lineup. One of the most noteworthy models this year will be an entirely new one: the iPhone 17 Air. It’s going to be an ultra-thin iPhone, and it’s set to replace the iPhone 16 Plus entirely. That being said, will this third attempt at making a fourth iPhone model actually pan out this time?

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Rumor: Apple testing iPhone 4-like case for iPhone 17 Air

Apple is expected to launch a new flavor of its Smart Battery Case alongside the ultra-thin iPhone 17 Air next month. As it turns out, that’s not the only forgotten iPhone case the company has up its sleeve.

Mark Gurman reports that Apple has “at least considered/tested” a case for the iPhone 17 Air that “surrounds the edges but doesn’t cover the back.”

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