Jony

Two 'Jony' stories July 2012 - April 2013

Jonathan Ive gets tribute in Time 100 from Bono

Nice words in the Time 100 for Apple SVP of Industrial Design Sir Jony from U2 frontman Bono:

Jony Ive is himself classic Apple. Brushed steel, polished glass hardware, complicated software honed to simplicity. His genius is not just his ability to see what others cannot but also how he applies it. To watch him with his workmates in the holy of holies, Apple’s design lab, or on a night out is to observe a very rare esprit de corps. They love their boss, and he loves them. What the competitors don’t seem to understand is you cannot get people this smart to work this hard just for money. Jony is Obi-Wan. His team are Jedi whose nobility depends on the pursuit of greatness over profit, believing the latter will always follow the former, stubbornly passing up near-term good opportunities to pursue great ones in the distance. Jony’s values happen to add value — emotional and financial. It takes a unique alchemy of form and function for millions of people to feel so passionately about the robot in their pocket.

Jony Ive: Apple almost shelved the iPhone because nearly unsolvable problems like ear-dialing

Apple SVP of Industrial DesignJony Ive is making the rounds in London for the Olympics this week. Yesterday he spoke on Apple’s design process and the ‘Bankruptcy Days’ at the British Embassy’s Creative Summit. Today more of what he’s has said was revealed by the Independent and the following quotes stand out:

“There were multiple times where we nearly shelved the phone because we thought there were fundamental problems that we can’t solve,” said Sir Jony, speaking at a British Business Embassy event to coincide with the Olympics. One problem involved an early prototype “where I put the phone to my ear and my ear dials the number”… accidentally.
The Ive-designed iPhone has gone on to enjoy extraordinary success since its launch in 2007, selling almost 250 million and becoming a design classic. But Sir Jony, who has worked at Apple since 1992, said it was not uncommon to feel during the planning stage of a device that “we were pursuing something that we think ‘that’s really incredibly compelling’, but we’re really struggling to solve the problem that it represents”.
“We have been, on a number of occasions, preparing for mass production and in a room and realised we are talking a little too loud about the virtues of something. That to me is always the danger, if I’m trying to talk a little too loud about something and realising I’m trying to convince myself that something’s good.
“You have that horrible, horrible feeling deep down in your tummy and you know that it’s OK but it’s not great. And I think some of the bravest things we’ve ever done are really at that point when you say, ‘that’s good and it’s competent, but it not’s great’.”