Luca Cordero di Montezemolo

Two 'Luca Cordero di Montezemolo' stories April 2012 - March 2013

Ferrari in talks with Apple to broaden in-car entertainment partnership, unveils iPad mini equipped FF coupe

As Ferrari unveils its new 1 million euro “LaFerrari” hybrid, the company has also confirmed it plans to strengthen its partnership with Apple in the months to come. According to Bloomberg, Ferrari Chairman Luca Cordero Di Montezemolo said the company is now “in talks with Apple about broadening a partnership on in-car entertainment.”

Ferrari SpA, the luxury carmaker owned by Fiat SpA (F), will be “more precise” about its partnership with Apple (AAPL) Inc. in the next few months, Chairman Luca Cordero Di Montezemolo said.

Ferrari, which today unveiled the 1 million euro hybrid model “LaFerrari,” is in talks with Apple about broadening a partnership on in-car entertainment, Di Montezemolo said today at the Geneva motor show.

Ferrari also said today that its new four seater FF coupe will come equipped with iPad minis:

The FF is also now seamlessly integrated with Apple technologies, thanks to direct access to the infotainment system via SIRI voice commands and the adoption of two iPad Minis as the entertainment system of choice for the rear seat passengers.

Ferrari announced in November 2012 that Apple Senior Vice President Internet Software and Services Eddy Cue was joining its board of directors. Cue tweeted about the launch of the new LaFerrari mode today, saying, “Ferrari does it once again… it is stunning.”

Ferrari does it once again…it is stunning #LaFerrari – http://t.co/27tw1VQBE2

— Eddy Cue (@cue) March 5, 2013

The full video of Di Montezemolo speaking at the Geneva motor show is below.

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Apple CEO Tim Cook meets with Ferrari CEO

Earlier this week, during a trip to Silicon Valley, Ferrari CEO Luca di Montezemolo gave a speech at Stanford University and met with Apple CEO Tim Cook and “heads of Google” for sit down meetings. The report comes from Ferrari’s website, which claimed Cook and Montezemolo had a “two-hour face-to-face meeting.” There is not much information about what the two chiefs talked about, but Montezemolo said the two companies share a similar passion for design and that he was impressed with Cook’s “availability and openness”:

Passion was also the golden thread at the friendly meeting with Tim Cook: ”I was impressed by his availability and openness,” Montezemolo said leaving the headquarters after a 2-hour face-to-face meeting. “We’re building cars, they build computers. But Apple and Ferrari are connected by the same passion, the same love for the product, maniacal attention to technology, but also to design.”

Tim Cook wanted to see the FF from close up, Montezemolo had used to drive to Cupertino, admiring the shapes and the interior of the 4-door 4×4 from the Prancing Horse, excited about the sound of the 12-cylinder engine. Excitement Ferrari has always been stimulating all over the world and also here in Silicon Valley.

Luca Cordero di Montezemolo

Ferrari in talks with Apple to broaden in-car entertainment partnership, unveils iPad mini equipped FF coupe

Apple CEO Tim Cook meets with Ferrari CEO

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