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Apple Stores welcome the MacBook Neo, with in-store pickup available today

Apple Stores welcome the MacBook Neo, with in-store pickup available today | All the colors shown in one image

The MacBook Neo officially goes on sale today, and Apple Stores appear to be going all-in on welcoming the latest member of the Mac family.

The first owners are now taking delivery of their machines, but even if you haven’t pre-ordered yours, it looks like you have a good shot at getting one for same-day pickup from your local Apple Store …

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MacBook Neo review: A truly great Mac at an unbelievable price

I bought my first Mac in 2007: a black polycarbonate MacBook. To this day, I think it’s the most consequential purchase I’ve made in my life.

Last week, Apple introduced MacBook Neo. It’s a fascinating Mac, and not just because of the price. After using it for the past six days, I think it’s set to drive a new wave of people to the Mac ecosystem. Here’s why.


Limited time: Pre-order MacBook Neo at Best Buy and score a $25 gift card.

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Apple creates adorable little Finder guy to promote its adorable little Mac

Apple creates adorable little Finder guy to promote its adorable little Mac | Framegrab shown

Apple is pitching the MacBook Neo at people who’ve never owned a Mac before, and it’s reaching out to them in the place it thinks it will find this new generation of potential Mac users: TikTok.

The company has been running a series of quirky ads on the video streaming platform, some of them featuring an adorable little Finder guy …

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These clever new manufacturing processes are good for both Apple and the environment

Two clever new manufacturing processes are good for both Apple and the environment | Purely illustrative stock photo of a CNC machine

Apple hardware design lead Molly Anderson said that the company started from scratch when it came to the process for manufacturing the new MacBook Neo, resulting in far more efficient use of materials.

The company is also reportedly looking to adopt an extremely challenging manufacturing technique for the aluminum chassis of future iPhones and Apple Watch models …

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