Skip to main content

MacBook Neo

See All Stories

MacBook Neo review: A truly great Mac at an unbelievable price

I bought my first Mac in 2007: a black polycarbonate MacBook. To this day, I think it’s the most consequential purchase I’ve made in my life.

Last week, Apple introduced MacBook Neo. It’s a fascinating Mac, and not just because of the price. After using it for the past six days, I think it’s set to drive a new wave of people to the Mac ecosystem. Here’s why.


Limited time: Pre-order MacBook Neo at Best Buy and score a $25 gift card.

Expand Expanding Close

Apple creates adorable little Finder guy to promote its adorable little Mac

Apple creates adorable little Finder guy to promote its adorable little Mac | Framegrab shown

Apple is pitching the MacBook Neo at people who’ve never owned a Mac before, and it’s reaching out to them in the place it thinks it will find this new generation of potential Mac users: TikTok.

The company has been running a series of quirky ads on the video streaming platform, some of them featuring an adorable little Finder guy …

Expand Expanding Close

These clever new manufacturing processes are good for both Apple and the environment

Apple achieves 100% recycled materials in three categories, launches 10% discount | Purely illustrative stock photo of a CNC machine

Apple hardware design lead Molly Anderson said that the company started from scratch when it came to the process for manufacturing the new MacBook Neo, resulting in far more efficient use of materials.

The company is also reportedly looking to adopt an extremely challenging manufacturing technique for the aluminum chassis of future iPhones and Apple Watch models …

Expand Expanding Close

The MacBook Neo may cannibalize more iPads than MacBook Airs

The MacBook Neo may cannibalize more iPads than MacBook Airs | The image shows the Neo next to the 13-inch iPad Air with Magic Keyboard

Apple finally unveiled the long-awaited entry-level MacBook, the MacBook Neo – and it was certainly worth the wait. The shiny new machine hit the most optimistic of price estimates, with a starting price of just $599.

There’s little doubt that the Neo will cannibalize some sales of the MacBook Air. Although it certainly involves compromises, it will be the right choice for many. However, my suspicion is that it will actually end up cannibalizing even more iPad sales …

Expand Expanding Close

Even Windows fans see the MacBook Neo as a winner

Even Windows fans see the MacBook Neo as a winner | The image shows the Asus VivoBook 14 against an orange background

You’d expect Windows Central to be pretty adamant in favoring Windows laptops over any MacBook. Yet not only the website itself, but also its readers, see the MacBook Neo as a move that should see Microsoft panicking.

The site says that the timing couldn’t be better for Apple given that more Windows users than ever before are looking to switch platform, and thinks it will hurt sales of machines like the $600 ASUS Vivobook 14 shown above …

Expand Expanding Close

Videographers obviously shouldn’t buy the MacBook Neo – nor should photographers

Videographers obviously shouldn't buy the MacBook Neo, but neither should photographers | Silhouette of a photographer on a hillside against a sunset

I’ve just argued that the MacBook Neo offers phenomenal value for money and is the machine I expect to recommend to a great many people.

However, it of course won’t be suitable for everyone. I think a quick glance at the specs would rapidly rule it out for videographers, but there is one compromise that means it’s not a good choice for photographers either …

Expand Expanding Close

The MacBook Neo is built down to a price – but is phenomenal value

The MacBook Neo (shown in yellow) is built down to a price – but is phenomenal value

If there was one product that cemented the myth of the “Apple tax” – the supposedly excessive price premium paid for the logo – it was the MacBook Air. People would point to Apple’s cheapest laptop costing $1,000 and loudly proclaim that you could buy a Windows machine or Chromebook from around $300.

The comparison was of course spurious. The cheap laptops being used to make the argument were ugly plastic things with exceedingly poor specs compared to the MacBook Air. Still, it was undeniable that a four-figure starting price did prove a barrier to a lot of people – but all that has changed with the MacBook Neo

Expand Expanding Close