As reported by The Wall Street Journal, Nintendo has finally decided that it is time to start making mobile games for platforms like the iPhone. The company has confirmed it will begin developing titles for smartphones and other mobile devices (presumably, ‘tablets’) featuring famous franchises like Mario.
Until now, Nintendo has been resistant to share its first-party intellectual property (‘IP’) outside of its own consoles. Clearly, it was worried that bringing characters like Mario to the iPhone would cannabilize sales of its own hardware like the Nintendo DS. However, as part of a new partnership with a mobile gaming company, there has clearly been a change of heart by Nintendo executives.