Apple’s partnership with Major League Soccer (MLS) is about to have a landmark moment. Lionel Messi’s Inter Miami team just clinched a postseason spot, and Apple has plans to make the first Messi playoff match available to as big an audience as possible, on as big a screen as possible.
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This Friday, July 26, the men’s soccer Leagues Cup kicks off. Apple’s MLS Season Pass is the only place where fans can watch every match. Apple is also prepping a coordinated Leagues Cup celebration across Apple Music, Podcasts, Maps, and more.
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The Major League Soccer season began February 21, and for members of adiClub, you can now enjoy a free 1-month trial of Major League Season Pass on Apple TV. Keep reading below to learn more.
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Apple today announced that it had its 3 most-watched matches ever on MLS Season Pass in the past week, between July 19 – July 26.
Although Apple did not specifically attribute the growth in viewership to anything in particular, the timing is obvious: last week saw the arrival of football superstar Lionel Messi join Inter Miami, with his MLS debut taking place on Friday, July 21.
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Football superstar Lionel Messi is expected to kickstart Major League Soccer interest for Apple, but how were the numbers looking prior to Messi’s debut?
Unsurprisingly, Apple has a tight seal on any real data for its MLS Season Pass subscription service. The company is in its first year of a decadelong deal that gives it exclusive streaming rights to the US men’s soccer league.
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