Teens flock to YouTube for music consumption over iTunes and other mediums
The majority of American teens prefer YouTube to iTunes, radio, online radio, and CDs when it comes to finding and listening to music.
Approximately two-thirds of 18-and-younger U.S. teenagers, according to a “Music 360” survey from research firm Nielsen (via The Wall Street Journal), claimed they sidestepped other music-listening mediums for Google’s video-sharing platform.
YouTube snagged 64 percent of 13-to-17 year olds, while radio came in second at 56 percent. iTunes held 54 percent, with CDs and Pandora rounding the top five at 50- and- 35 percent respectively.
The Wall Street Journal noted young folks regard YouTube as a “de facto free music service,” but adults do not take full advantage of the site’s complimentary content.
Go to 9to5Google for more information on adults’ favorite mediums.