For Americans, coverage of the Olympics in London is mainly limited to NBC’s video stream offerings. Unfortunately, the network’s coverage, especially online, is receiving a ton of complaints as witnessed by the #nbcfail hashtag on Twitter. Fortunately, there is a way to bypass NBC altogether and take advantage of the BBC’s official live stream coverage from inside the U.S. of almost every major event. There is not much to it; all you have to do is use a DNS routing service to get around the BBC’s region blocked streams. Below is a quick guide courtesy of Lifehacker that uses the Unblock Us service. It is free for a week, and then it is $5 for the month.

NBC is failing to deliver comprehensive Olympic coverage on both TV & internet #nbcfail

—
mia farrow (@MiaFarrow) July 31, 2012

First, you will have to sign up for the service on its website. Once that is finished, you can configure the service for BBC using the steps below:

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NBC just unveiled two Adobe-powered mobile apps for its 2012 London Olympics coverage.

The NBC Olympics Live Companion app will act as a second display for stats and other details so users have a full bevy of data to compliment their television-watching experience. Meanwhile, the NBC Olympics Live Extra app will pipe live-streaming video to on-the-go users. It can handle multiple camera angles, social features, and the ability to seamlessly switch between both Olympics apps.

The free apps will launch on both Apple’s App Store for iOS devices and the Google Play Store for Android smartphone and tablets. They will also support “TV Everywhere” authentication with cable providers for unlimited access to all the premium content. Users simply need to login to their pay-TV subscription to tap into 3,500 hours of Olympic events.

“To make it as easy as possible, you only need to go through the sign-in once and won’t have to “re-authenticate” every time you want to watch a live event,” explained Adobe on its Digital Media Blog. “For the first time in Olympics history, mobile apps will give you the opportunity to view live broadcasts of all Olympic events in the palm of your hand.”

NBC Olympics is also using Adobe technologies to serve ads, measure and monetize content, and provide digital analytics in both apps.

This article is cross-posted on 9to5Google.

The press release is below.

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